Branded community channels inside the portal your ambassadors already use — plus six fully customizable transactional emails per campaign, brand-level email theming, and Klaviyo triggers when you want SMS in the mix.
Book a DemoBetween campaigns, most ambassador programs go quiet. There's no shared space, no ongoing conversation, no place for ambassadors to bump into each other or to bump into your team. So brands fall back on mass email blasts that get ignored — or DMs that don't scale past 50 people.
Then a campaign launches and the inbox catches fire. Hundreds of ambassadors all reply at once, asking the same five questions. The CSM tries to answer one-by-one and the campaign feels broken before it's even running.
"150 people are emailing us back about questions and you're like, oh, what did I just do?"— Blenders Eyewear
Pick a name, an emoji or uploaded icon, a background color, and a description. Set posting permissions: team-only (announcements that don't get buried) or team + ambassadors (introductions, swaps, peer questions). Choose participants by entire program (auto-add as people join) or hand-pick individuals for invite-only spaces. As many channels as you need.
Compose with rich text — bold, italic, lists, links — and inline images. Save as draft or publish immediately. Pin the important stuff. Optionally email-blast a notification when ambassadors should drop in. Per-post analytics show views, likes, comments, and the last activity timestamp — so you can see which announcements landed and which didn't.
Every campaign ships with a six-email lifecycle: preview, invite, reminder to join, signup confirmation, reminder to finish, thank you. Customize the sender, subject, body, and timing per email. Cascade your brand's header colors, button colors, logo, and header image to every template with one click. Use a custom sender ("Roster Ambassadors") without burning a team seat. Magic-link merge tags drop ambassadors straight into the campaign from the email.
Connect Klaviyo and Roster fires five events into it: added to program, invited to campaign, reminder to join, new action published, milestone unlocked. Build any flow on top — welcome SMS when an ambassador joins, milestone celebration text, abandoned-campaign nudge, anything Klaviyo can do. Filter by program key so the influencer flow runs differently from the customer-advocacy flow.
Auto-add an entire program to a channel, or invite specific individuals. Mix and match across programs.
Team-only for announcements that shouldn't get buried. Team + ambassadors for peer conversation. Ambassadors can always like and comment either way.
Pin the FAQ, the playbook, the must-read. See views, likes, comments, and last activity per post.
Preview, invite, reminder to join, signup confirmation, reminder to finish, thank you — all customizable, all toggleable, all delay-tunable.
Header color, button color, font color, logo, header image — set once, cascade to every template, override per-email when you need to.
Five Roster events fire into Klaviyo — drive SMS, multi-step flows, conditional branches, anything Klaviyo supports.
Most ambassador tools give you a "send email" button and call that communication. Roster gives you a private, branded community space inside the portal your ambassadors already use — channels, posts, comments, likes, pinned threads — plus a full six-email campaign lifecycle that ambassadors actually open, plus Klaviyo flow integration when SMS or multi-step automation makes sense. One tool keeping the program loud between campaigns and surgical during them.
"The group community chat is one of my favorite features. I can create campaigns, email everyone at the same time — there are just so many benefits."— Apollon Nutrition
Book a 20-minute demo. We'll walk through channel setup, the six-email campaign lifecycle, brand-level email theming, and the Klaviyo trigger flow on a real account — and answer anything about how Roster would handle your specific communication workflow.
Book a Demo