Roster turns the post-purchase moment into the top of your ambassador funnel — order-confirmation referral invites, automated rewards, leakproof attribution, and a clean path from first referral to long-term ambassador. Built on the Customer Loyalty template, on top of the same Shopify integration that powers your store.
Book a DemoYou spend $40 to acquire a customer. They buy, they love it, they tell a friend in person — and that referral arrives as anonymous traffic that costs you another $40 to acquire. Meanwhile, the post-purchase email that should be inviting them into a referral program is either nonexistent or buried under five other lifecycle messages. The customers most likely to advocate for your brand are also the ones you're least set up to capture.
TODO — Jeff: rewrite this in your voice. ~60–80 words.
A customer advocacy program is the cheapest top-of-funnel you have. The people in it aren't a curated roster, aren't paid to post, and aren't applying — they're customers who already bought, and who would happily tell a friend if you made it easy and worth their while. The job is to get out of their way: a one-tap invite at the right moment, a code their friend will actually use, a reward that arrives without a CSV. The graduation path to a real ambassador program is built in.
When you create a new program in Roster, you pick a template — Ambassadors, Creators, Affiliates, Athletes, Customer Loyalty, or build from scratch. The Customer Loyalty template ships defaulted for one-tap signup: no application form, no approval queue, automatic enrollment from a Shopify order, referral codes generated on the spot, and a portal layout that puts "earn your next reward" in front of customers first.
Roster's Shopify integration triggers a customer-consent referral invite from the order-confirmation moment — the highest-engagement email in the entire customer lifecycle. The customer taps once, gets their personal Smart Link and shareable code, and is enrolled. No app to download, no form to fill, no second login. The post-purchase moment that used to dead-end now becomes a referrer.
Two-sided rewards out of the box: their friend gets a discount on first order, the referrer gets store credit, points, a product, or a payout — your call per program. Leakproof codes ensure attribution is clean. Tiered rewards mean the customer who's referred five friends gets recognized differently from the customer who just joined. All without a manual reconciliation step.
Customer-advocacy programs surface a small percentage of customers who are doing the work of ambassadors without being formally in a program. Roster auto-flags those referrers — based on rules you set on referral count, referred revenue, or social mentions — and gives you a one-click promotion path into your branded ambassador program. Same contact, second program membership, all history attached.
The post-purchase moment is the highest-intent email in the lifecycle. Roster injects a one-tap referral invite into it, with privacy-compliant Shopify customer consent.
The friend gets a discount. The referrer gets store credit, points, a product, or a payout. Configure once per program; the math runs automatically.
Five referrals → escalated reward. Ten referrals → next tier. Twenty referrals → flagged for ambassador promotion. The recognition curve does the work for you.
Each customer gets a unique short link. Codes mint at click time. Attribution is clean even when the friend forgets to type the code.
Top referrers, by your rules, get one-click promoted into your ambassador program — same contact, full history, no migration headache.
Customer consent flow, order-level attribution, product-reward fulfillment, store credit issuance — all running through your Shopify, not bolted on the side.
Most referral apps are point solutions — a popup, a code, a payout. Useful, but disconnected from where the relationship actually goes. Roster runs customer advocacy as the on-ramp to your full ambassador program. The customer who refers three friends today is the same record, with the same attribution, who graduates into your tiered ambassador program tomorrow. No second tool, no second login, no migration of historical referrals into the new system.
Book a 20-minute demo. We'll start from a Customer Loyalty template, wire up a real Shopify referral flow, configure two-sided rewards, and walk through what graduating a top referrer into your ambassador program looks like.
Book a Demo