Unlock a milestone, pick a product, it ships from Shopify.

Ambassadors browse the products you've made eligible — by SKU, by collection, by spend allowance — and check out inside the portal. Roster pushes the order to Shopify tagged "Roster Reward," and your existing fulfillment ships it. No discount codes to mint. No gift cards to email. No one-by-one orders in admin.

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In-portal product picker →
Shopify order ($0, tagged Roster Reward)

Product seeding should be simple: ambassador hits a milestone, ambassador gets a product. Instead it's a workaround stack — a one-off discount code, a gift card link in an email, an order placed by hand in Shopify admin, a shipping spreadsheet that someone forgets to update.

At 50 ambassadors it's tedious. At 500 it's impossible. So most brands quietly stop seeding products — and switch to cash. But the unboxing video, the "look what just arrived" story, the genuine review of a real product — that's the content that converts. You don't get it from a Venmo.

"Our ambassadors do all the things we want them to and then they immediately get rewarded with the right product to get them started. It's automated a ton."
— Orion Supps

Four steps from earned to shipped.

Step 1

Build the reward — specific SKUs, a Shopify collection, or a shoppable bundle.

Pick the exact products the ambassador can choose from, or point at a Shopify collection that updates live whenever you tweak it in admin. Limit by quantity ("pick one") or by total value ("up to $100 of supplements"). Stack multiple product groups for a bundle: pick one snowboard and one t-shirt. Add hidden products that don't show in your storefront but are available as a reward.

Reward builder with product groups
Step 2

Attach it to a milestone or a campaign.

Use it as the unlock at a milestone tier — silver gets a $50 bundle, gold gets a $100 spend allowance. Or attach it to a campaign as the join reward (welcome kits, product launches) or completion reward (post the unboxing, get the next drop). One reward configuration, two attachment points, no duplicated setup.

Reward attached to milestone tier
Step 3

Ambassador picks in-portal — like a real e-commerce checkout.

Reward unlocks, ambassador opens it in the portal, browses what they're entitled to, picks their items, enters shipping info, confirms. Out-of-stock items are flagged automatically; they pick something else. Once they submit, they get an order confirmation with a tracking link — the same flow they'd see buying from your store.

Ambassador checkout flow
Step 4

Roster creates a real Shopify order — fulfilled by your existing stack.

The order lands in Shopify tagged Roster Reward, zeroed out, with the shipping policy you configured (free, flat rate, or your default). Your warehouse, 3PL, or fulfillment app ships it like any other order. The ambassador sees real-time tracking in their portal. You see redemption status in your rewards dashboard, with a deep-link back to the Shopify order for any questions.

Shopify order tagged "Roster Reward"

Product seeding, in depth.

Two reward modes

Automated (Shopify-native, fully self-serve) or manual (you fulfill yourself, Roster tracks who's owed what).

Two selection sources

Pick specific SKUs for a curated reward, or point at a Shopify collection that updates live as you change it in admin.

Quantity or value limits

"Pick one item" or "up to $100 of products." Limits enforced in-portal at checkout — no overspend, no out-of-band orders.

Multi-group bundles

Stack groups for shoppable bundles — one snowboard + one t-shirt + one accessory, each with its own pool of choices.

Free or flat-rate shipping

Cover shipping or charge a flat rate the ambassador pays. Set per reward, applied at the in-portal checkout.

Hidden products + swag add-ons

Make products available as rewards without listing them in your storefront. Bundle bonus swag automatically alongside the main pick.

Most ambassador tools handle product rewards by handing you a CSV and asking you to ship it. Roster turns the reward into a real e-commerce flow: ambassador picks the product (or the bundle) in the portal, the order lands in Shopify tagged as a Roster Reward, your existing fulfillment ships it. No discount codes to mint, no gift cards to email, no spreadsheet to track who shipped what — and no reason to fall back to cash because the product flow finally scales.

68%
of brands with active milestones use product rewards
$0
orders created in Shopify, ready to fulfill like any other order
"My workload has gone from probably ten hours a week managing ambassadors to weeks where I don't even have to think about it. It's automated a ton."
— Orion Supps

Works with everything else in Roster.

Reward ambassadors with products, not spreadsheets.

Book a 20-minute demo. We'll walk through reward setup, multi-group bundles, the in-portal ambassador checkout, and the Shopify order flow on a real account — and answer anything about how Roster would handle your specific seeding workflow.

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