Roster runs influencer campaigns the way pros run content production — briefs with deliverables, deadlines that hold, content rights captured at the source, and performance metrics that go past likes. Built on the Creators template, alongside the same CRM that runs your ambassadors and affiliates.
Book a DemoThree campaigns going at once. Twenty-eight creators across them. The brief is in a Notion doc. The deliverable list is in a spreadsheet. Approvals are in DMs across four platforms. Content rights are "I think we covered that in the email thread." Half your week is reconstructing what posted, what didn't, and which contract said you could re-run that Reel as an ad. Every campaign retro starts with "let's clean up the tracking before we look at results."
"Before Roster, managing creators was honestly kind of chaotic. You're tracking people across spreadsheets, DMs, and emails, and trying to remember who posted what."— Brianna, Mustang Survival
TODO — Jeff: rewrite this in your voice. ~60–80 words.
An influencer program is content production with attribution attached. The people in it are paid, the deliverables are contracted, and the value of the relationship is measured in posts that ran, content you can re-use, and revenue you can prove. Your job is to make the workflow legible — to your team, to the creator, and to whoever signs off on the spend. Roster gives you a brief, a deadline, a submission, an approval, and a payment. The same five things, every time.
When you create a new program in Roster, you pick a template — Ambassadors, Creators, Affiliates, Athletes, Customer Loyalty, or build from scratch. The Creators template ships defaulted for paid partnerships: campaign-first navigation, a brief builder, content-rights fields on every contract, deliverable checklists, and a portal tuned for one-off campaigns rather than a long-running tier system.
Build a campaign brief with hooks, references, do-and-don't, hashtags, deliverables, and deadlines. Send it to a segment of creators. They see the brief in their portal, accept the campaign, get reminded as deadlines approach, and submit content directly into the brief — not in a DM thread. You see the whole campaign in one view: who's accepted, who's in progress, who's overdue.
Creators upload their final assets — Reels, TikToks, photos, stories, YouTube cuts — straight into the campaign. You approve, request changes, or download for paid usage. Content rights are part of the campaign agreement, so what you can re-run as an ad isn't a question someone has to remember. Roster also auto-captures the live post URL via social listening, so you don't chase creators for "did you post yet?" links.
Per-creator flat fees, per-post fees, performance bonuses, or commission on Smart Link sales — pick what fits the deal. Payouts run through PayPal, Venmo, or eight other rails with W-9 / 1099 collection built in. On the measurement side, you get post-level reach, engagement, EMV, and revenue tied to leakproof codes — not a screenshot of the Insights tab.
Hooks, references, do-and-don't, deliverable checklists, deadlines, and content rights — all in one structured brief that lives next to the work.
Usage terms captured per campaign — paid social rights, repurposing rights, exclusivity windows. No more "let me find that email."
Creators submit final assets in the portal, you approve or request changes, and approved files download in your preferred resolution for ads.
Instagram, TikTok, YouTube, Facebook — auto-captured posts, reach, engagement, EMV. The tab open during the campaign retro.
Codes mint at click time, so coupon plugins find nothing. Every sale traces back to the creator who actually drove it.
A creator who keeps showing up doesn't need a second tool — promote them into your ambassador program with their history attached.
Most influencer platforms start from "find new creators." Roster starts from "run the creators you already work with, well." Discovery, outreach, and pitch tracking are part of the platform — but the gravity is on what happens once a contract is signed: the brief, the work, the rights, the result. That's where most programs come apart, and it's where Roster is actually useful.
Comparing Roster to Grin? See where each platform is strongest →
Book a 20-minute demo. We'll start from a Creators template, build a real campaign brief, walk through the submission and approval flow, and show you what payment day looks like with PayPal and 1099 collection running in the background.
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