Run all your affiliate, creator, and ambassador programs from a single platform.

Each program keeps its own recruitment, rewards, portal, and commission rules — all running on one searchable contacts database with filters, tags, saved views, and bulk actions.

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Contacts table view
with Programs dropdown open

It's rarely just spreadsheets. It's a spreadsheet for ambassadors, a Notion doc for affiliates, a Discord for creators, and an email thread for the VIP list. The "system" is whichever tab is open right now.

And the moment you try to run more than one kind of program — athletes alongside affiliates, or wholesale reps alongside consumer ambassadors — you hit a wall. Each cohort needs different rewards, different recruitment, different communication. Force them through one flow and you erase the differences. Split them across multiple tools and you erase the visibility.

"Before we started using Roster, managing creators was honestly kind of chaotic. You're tracking people across spreadsheets, DMs, and emails and trying to remember who posted what."
— Mustang Survival

Four steps to running every program from one place.

Step 1

Start from a template, or bring an existing program with you.

Pick from Ambassadors, Athletes, Creators, Affiliates, Industry Professionals, or Customer Loyalty templates — or build from scratch. Already running a program somewhere else? Import your list via CSV or API and drop everyone straight into the right program, with their tags and custom properties intact. Each program gets its own name, color, and dashboard. Run as many as you need, side-by-side.

Program templates picker
Step 2

Recruit with a branded application form per program.

Every program has its own application form — your logo, your colors, your intro copy. Toggle questions on or off. Add custom multiple-choice, dropdown, or free-text fields. Mark which ones are required. Share the form as a link or embed it on your site. Approve high-signal applicants automatically, or review manually — approve, reject, or nominate in bulk, with fully customizable approval, rejection, and welcome emails.

Application form builder
Step 3

Every applicant lands in one searchable contacts database.

Whichever program someone applied to — and however they got there, whether through a form, a CSV import, or social listening — they land in a single, searchable contacts database. Filter by anything. Save views your whole team can use. Bulk-email or bulk-tag in a click. One place to see your entire community, no matter how many programs you run.

Contacts database view
Step 4

Scope every feature by program.

Rewards, commission rules, codes, community channels, campaigns, milestones, actions, dashboards — every core feature in Roster can be scoped so athletes run on different rules than affiliates, and wholesale reps see different channels than consumer ambassadors.

Per-program settings

Contacts, in depth.

CSV import

Bring an existing program in with tags, custom properties, and program assignments intact. Re-import any time.

Custom properties

Add any question to your contact records — text, dropdown, checkbox, date, file upload — and filter on it.

Tags

Categorize contacts beyond program boundaries. Add or remove in bulk. Use tags to override commission rules.

Saved filter views

Build a filter set once. Save it, share it with your team, set it as your default.

Contact timeline

Every email, campaign join, reward, referral, and portal login — chronological, on every contact.

Bulk actions

Email, tag, move programs, assign owners, edit properties, or export — across thousands of contacts at once.

Most tools force a choice: a flat affiliate list, a single-creator pipeline, or a generic CRM. Roster is the only platform built for brands that run more than one type of program — each with its own recruitment, rewards, portal, and rules — on top of one searchable contacts database.

"Roster has completely streamlined how we manage our ambassador program at MTN OPS."
— MTN OPS

Works with everything else in Roster.

Ready to stop juggling tools to run your programs?

Book a 20-minute demo. We'll show you the contacts database, walk through a real program setup, and answer anything about how Roster would handle your specific community structure.

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