The problems your current tools can't solve.

Roster is built for the specific challenges that come with scaling an ambassador program on Shopify — the ones spreadsheets, Grin, and Impact weren't designed to handle.

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Ambassadors, affiliates, creators — all in one platform.

Most brands run two or three programs side-by-side. Roster gives each one its own rules, rewards, and reporting — on shared infrastructure.

Engagement

Progression keeps them active. Community keeps them loyal.

Big launch, slow fade — it's how most ambassador programs die. Without gamification to pull people forward and community to make them feel seen, you end up recruiting replacements instead of growing what you have.

Cotton Gin Smokers: "Since connecting with Roster, we've seen our fans become raving fans."
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milestones / tiers / community feed
Attribution

Discount codes leak. Attribution collapses.

Ambassadors share codes. They end up on Honey, RetailMeNot, and Reddit. You pay commissions on sales that were never referred — and your attribution data can't be trusted.

Blenders Eyewear: "My CFO will be so happy to hear that." — on self-serve codes that auto-sync to Shopify with zero leakage.
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leaky code vs. Smart Link flow
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spreadsheet chaos → Roster dashboard (full-bleed)
Operations

Spreadsheets don't scale. Neither do DMs.

Tracking ambassadors in spreadsheets. Briefing them over email. Chasing content through DMs. Manual work is the #1 reason brands evaluate Roster.

Orion Supps: 10 hrs/week → "some weeks I don't even have to think about it."
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Content

Capture every post. Brief every campaign.

Your ambassadors are already making content — but you can't use what you can't see. Roster auto-captures posts across Instagram, TikTok, Facebook, and X, and gives you structured campaigns to brief the next wave of UGC.

Azaria: "I love the social feed — it helps you discover who's talking about you and use that content in your strategy."
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social feed / UGC campaign dashboard

Table-stakes features, done right.

The four problems above are where Roster differentiates. But a platform also needs to handle the fundamentals well.

Ambassador managementFull contact CRM with custom properties, multi-program segmentation, branded application forms, bulk import/export, tagging, and advanced search and filtering
CommerceDiscount code management, referral tracking with recurring order attribution, personal order tracking, and Shopify tags and metafields sync for Klaviyo segmentation
CommunicationIn-platform email, templates, bulk outreach, community channels
IntegrationsShopify (native), Klaviyo, Zapier, API
ReportingBrand dashboard, campaign reports, referral analytics, exportable data

Built for Shopify brands scaling ambassador programs.

Roster works best when you already have a community and need a system to organize, engage, and reward them at scale.

You're a great fit if:

  • You're on Shopify (especially Shopify Plus)
  • You have 50+ ambassadors or a clear pipeline to get there
  • You sell repeat-purchase consumer products
  • You have someone dedicated to running the program
  • You're outgrowing spreadsheets, Grin, Impact, or Shopify Collabs

You might not be a fit if:

  • You don't sell online or aren't on Shopify
  • You're looking for an influencer marketplace
  • You don't have anyone to manage the program

This isn't gatekeeping — it's honesty. Roster is purpose-built for a specific type of brand.

See the platform in 20 minutes.

Book a demo and we'll walk you through how brands like yours use Roster — with the gamification, leakproof tracking, and campaign automation your current tools don't have.

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Not ready for a demo? See how brands like yours use Roster →

Annual or month-to-month. No per-ambassador fees. Onboarding included.