Sponsored athletes don't run on points and tiers — they run on contracts, deliverables, and content rights. Roster gives you one place for all of it: who's on the roster, what they owe you this quarter, what they've delivered, what you can re-run as an ad, and what they've earned. Built on the Athletes template.
Book a DemoYour sponsored athlete roster has fifteen people on it. Each one has a different deal — three posts a quarter, two events a year, an exclusivity clause for one, a free-product allowance for another, a bonus structure for a third. The contracts are PDFs in Dropbox. The deliverable tracker is in your head. Halfway through Q2, you realize two athletes haven't posted since the season opener and you don't have a workflow for surfacing it before renewal time.
"There was no way to communicate with all the athletes, no way to track all the content, no way to run the sales and the campaigns. Immediately I told them we need to change the platform — and we went with Roster."— Yari, Apollon Nutrition
TODO — Jeff: rewrite this in your voice. ~60–80 words.
A pro athlete program is a contract portfolio. The roster is small, the deals are bespoke, and the value of each relationship is measured in deliverables completed, content captured, and brand moments earned — not in viral metrics. Your job is to keep every contract honored, every deliverable visible, every content right captured, and every athlete reminded that you see them. Roster gives you the operating system underneath that. The handshakes and the field time stay yours.
When you create a new program in Roster, you pick a template — Ambassadors, Creators, Affiliates, Athletes, Customer Loyalty, or build from scratch. The Athletes template ships defaulted for sponsored relationships: per-athlete contract fields, deliverable schedules, content-rights tracking, season-based reporting, and a portal layout that puts contract status and obligations in front of athletes first.
Contract terms — duration, rate, deliverables per period, exclusivity, content rights, bonus structures — are fields on the athlete record, not PDFs in a folder. Deliverables (posts, appearances, content drops, event presence) are scheduled and tracked individually. When a deliverable is completed, the date and the proof attach to the record. When one is overdue, it surfaces — to you, and to the athlete in their portal.
Roster's social listening auto-captures posts that mention your brand or use your hashtags, attaches them to the athlete record, and flags them against the content-rights terms in the contract. You stop discovering an athlete's best post six weeks late, and you stop wondering whether you can re-run it as an ad.
Athletes typically get a fee, but they also get product allowances, performance bonuses, appearance fees, and (often) a Smart Link with leakproof codes for the affiliate side of the deal. Roster handles all of those reward types in one program — fee schedules through PayPal/Venmo/ACH, product fulfillment through Shopify, attributed commissions through Smart Links — so you're not tracking compensation across three tools per athlete.
Duration, rate, deliverables, exclusivity, content rights, bonus structures — fields on the record, not PDFs in Dropbox.
Per-period schedules, completion dates, attached proof. Overdue deliverables surface automatically — for you, and for the athlete.
Paid social rights, exclusivity windows, repurposing terms — captured per athlete, surfaced when you're approving a piece of content for an ad.
Posts that mention you, use your hashtags, or come from athletes' tagged accounts get attached to the record automatically.
Fees, product allowances, performance bonuses, attributed commissions on Smart Links — all in one program, paid through one workflow.
Season reports per athlete: deliverables hit, content captured, social impact, attributed revenue. The doc your renewal call already wants.
The athlete-program category is mostly served by spreadsheets and one-off tools — a contract management app here, a social listening tool there, a payments rail somewhere else, all stitched together by a manager who keeps it in their head. Roster brings the operating layer into one place without forcing you into the "creator marketing" template that the rest of the category defaults to. Sponsored athletes need contract structure, not engagement gamification.
Book a 20-minute demo. We'll start from an Athletes template, build a real contract record with deliverables and content-rights terms, walk through auto-captured social mentions, and show you what a season-end renewal report looks like.
Book a Demo