The ambassador platform for modern ecom brands

Your ambassador program is working. Your tools aren't. Roster replaces the manual tracking, email chaos, and multiple platforms with one system built for Shopify — at a fraction of enterprise pricing.

Trusted by 170+ brands including Blenders Eyewear, Cozy Earth, and Caraway.

Product screenshot or
platform visual

Built for the fastest-growing Shopify brands

Blenders Eyewear Cozy Earth The Feed Caraway VKTRY Gear MTN OPS G2G Woof Mabe Portland Leather Lola Blankets Shokz The Beard Club Linens & Hutch Silver Fern Blackstone Greenstalk Garden Walli Cases FullWell Athletic Brewing Co. onX Offroad Siete Foods

Your ambassador program is working. Your tools aren't.

Here's what brands say after making the switch:

"Roster has dramatically simplified affiliate tracking and payouts, eliminating the end-of-month headaches we previously faced."
Hewn 2 years on Roster
"We wouldn't have been able to scale our ambassador program without them."
Caraway
"Roster made it incredibly easy to scale our program while still letting us feel connected to each individual Ambassador."
VKTRY Gear 9,200+ ambassadors

What Roster does that your current tools can't.

🎯

Turn participation into a game they want to play.

Points, milestones, tiered rewards, and leaderboards that keep ambassadors engaged month after month. No competitor comes close — 73% of Roster brands run active milestones.

See Gamification →
📸

Get Instagram and TikTok content without chasing DMs.

Brief your ambassadors, set deadlines, collect submissions, and download ready-to-use content for organic and paid. Structured campaigns, not passive hope.

See UGC Campaigns →
🔒

Stop losing revenue to leaked discount codes.

Every ambassador gets a unique, non-shareable tracking link. Codes only work through their link — so your attribution is clean and your CFO is happy.

See Leakproof Codes →
🏠

A branded home base your ambassadors actually use.

A white-labeled portal where ambassadors check their stats, complete campaigns, earn rewards, and connect with each other. Magic-link access — no passwords.

See Ambassador Portal →
📦

Send products automatically through Shopify.

Reward ambassadors with real products, fulfilled directly through your Shopify store. No gift cards, no manual shipping — just set the milestone or campaign and Shopify handles the rest.

See Product Seeding →
💰

Pay commissions without the spreadsheet.

Batch PayPal and Venmo payouts, approval workflows, and 1099 compliance built in. Ambassadors get paid on time. You move on with your week.

See Payments →
How It Works

See how it works.

Roster gives you one platform for the full ambassador lifecycle — from recruitment to revenue.

1

Recruit

Bring in customers, fans, and new creators through branded application forms, embeddable widgets, CSV import, or outreach campaigns. Always be recruiting.

2

Engage

Launch UGC campaigns, assign micro-tasks, and keep ambassadors active with gamified milestones. They see their progress. You see the content rolling in.

3

Reward

Automatically pay commissions, send products through Shopify, and unlock tiered rewards. The more they do, the more they earn.

4

Measure

Track referral revenue, smart link clicks, content volume, and ambassador performance. Attribute every sale back to the person who drove it.

See the Full Platform →
Platform dashboard screenshot or product visual

Built for Shopify. Not bolted on.

Roster connects natively to your Shopify store for real-time order tracking, automatic discount code sync, product fulfillment as rewards, and revenue attribution you can trust — including credit for repeat purchases by referred customers, even without a re-click. Not a generic integration — a purpose-built connection.

73%
Of active Roster brands are on Shopify
4x
Higher referral revenue for Shopify brands vs. other platforms
93%
Of Shopify brands on Roster configure referral tracking
See Shopify Integration →
Shopify integration visual
or Shopify App Store badge

Switching from another platform?

76% of brands that mention Grin in our sales calls mention it negatively. If your current tool isn't keeping up, you're not alone.

Switching from Grin?

Gamification Grin doesn't have. Leakproof codes without the $1,149/mo tier. Campaign automation that replaces the manual work.

See Roster vs. Grin →

Switching from Impact?

Roster builds the ambassador relationship — campaigns, content, community, milestones — not just attribution and payouts.

See Roster vs. Impact →

Outgrowing Shopify Collabs?

Collabs is where you start. Roster is where you scale — with gamification, segmented programs, and a branded portal.

See Roster vs. Shopify Collabs →

Ready to turn your ambassador community into an engine?

Book a 20-minute demo. We'll show you how brands like yours use Roster to replace manual work, scale their programs, and drive measurable revenue.

Book a Demo

Not ready for a demo? See how brands like yours use Roster →

Annual or month-to-month. No per-ambassador fees. Onboarding included.